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1. How do I become a ClickBank affiliate?

You must first sign up for your FREE ClickBank account. If you have not yet signed up for a ClickBank account, please click HERE. During the signup process you will select your ClickBank nickname. Your nickname is your unique ID that allows us to accurately track and award the commissions you earn. You will use your nickname in all affiliate links (hoplinks) that you create.

2. How much can I earn?

Commissions range from 1% to 75% and are determined by the publisher of the product. The minimum commission for a single sale is $0.25, and the maximum is $100.00. If you are selling a recurring billing product as a subscription or as an installment, affiliates will earn commission for each rebill. The commission rate offered at the time of the initial payment remains the same for all rebills. If a recurring billing product is canceled, no future commissions will be awarded.

3. Can I use one ClickBank Account for all of my affiliate links?

Yes. You can promote any number of ClickBank products with your one ClickBank account.

4. How do I identify the most successful products to promote?

Some affiliates prefer to promote very popular products that attract lots of affiliates (high affiliate gravity), while others prefer to promote products with less advertising exposure (lower affiliate gravity). The Marketplace can be sorted, within each category and sub-category, by item gravity. Either way, your best bet is to promote products that are well presented and likely to appeal to the people who visit your website, or view your advertisements.

5. Can ClickBank generate my hoplink code for me?

Once you have your ClickBank nickname, you can go to our Marketplace and we will give you the code you need to add to your website. When you find a product you would like to promote, click on create hoplink. You will be prompted to enter your ClickBank nickname, and your hoplink code will be generated for you.

6. How do I add the tracking code to my hoplink?

For more information regarding the implementation of a tracking code, please refer to the Hoplink FAQ page. Note: The tracking code will not be passed to the publisher site during the hoplink process and will not be displayed in their publisher transaction detail.

7. Where can I view the tracking code on an order?

The tracking code information will be stored in a TID column located in the transaction detail report for each sale.

8. Rather than selecting specific products to promote, can I simply refer customers to the ClickBank Marketplace?

Yes. When you refer a potential customer to the ClickBank Marketplace, you will earn a commission when a customer follows a Marketplace link and purchases any product that is listed in the ClickBank Marketplace. The commission amount is calculated by the net sale amount and the commission rate of the product.

See Affiliate Tool #1 for information on how to set up a hoplink to the Marketplace.

9. What if I use an affiliate link that looks different than the standard ClickBank hoplink?

Please be aware that if you use a third party product that changes our hoplink format in ANY way, there is no way for us to verify that your commissions will be tracked properly. ClickBank can only provide our clients with technical support for our own authorized hoplink format.

10. Can I send customers directly to the URL that ends in "/?hop=nickname"?

No. The "?hop=..." is just information we pass along to the publisher's web site AFTER recording a legitimate referral via hop.clickbank.net. If you bypass hop.clickbank.net there is no way for us to track your referral.

11. How are commissions calculated for standard products?

For standard products, ClickBank purchases the product from the publisher at a wholesale price equal to 92.5% of retail, less a $1 stocking charge. For affiliate directed sales, the commission percentage is subtracted from the net sale price.

Here is an example of the commission calculation if you are promoting a product that offers a 55% commission:

Retail Price:	$29.95
Subtract 7.5% + $1:	-$3.25
Net Sale Amount:	$26.70
55% of the remainder:	$14.69

Therefore, as the referring affiliate for this sale, you would earn $14.69.

12. How are commissions calculated for recurring billing products?

For standard products, initial payments for recurring billing subscriptions, and all installment payments, ClickBank purchases the product from the publisher at a wholesale price equal to 92.5% of retail, less a $1 stocking charge. This is also true of rebills for recurring billing subscriptions when the rebill price is $40 or more. However, for recurring billing subscriptions where the rebill price is less than $40, ClickBank purchases the rebills for the subscription from the publisher at a wholesale price equal to 90.1% of retail. For affiliate directed sales, the commission percentage is subtracted from the net sale price.

Here is an example of how commissions are calculated if a publisher offered a 55% commission for a 12 month recurring billing subscription where the initial payment is $29.95, and the rebill payments are $9.95:

Initial Payment:	$29.95
55% Commission on Net Sale (see calculation above):	$14.69
Rebill Payments:	$9.95/month for 11 months
Subtract 9.9% for each payment:	-$0.99/month
Net Sale Amount:	$8.96/month
55% of the remainder:	$4.93/month for the life of the subscription
Total Earned by Affiliate for this Subscription:	$14.69 + ($4.93 x 11) = $68.92

13. When I earn a commission, how soon will it be reflected in my account?

Any commissions you earn will be posted in your stats within two minutes of a successful purchase.

For recurring billing products, the commission you earn on the rebill payments will post to your account on the scheduled day according to the payment terms, within two minutes of ClickBank charging the customer.

Here's an example:

A customer clicks through your hoplink and purchases a recurring billing product on May 25^th. The rebill schedule (initial payment + subsequent rebills) is for a duration of 4 months. Assuming the customer does not cancel, you will be paid commissions on May 25^th, June 25^th, July 25^th, and August 25^th.

14. What happens to the commissions I am scheduled to earn for a recurring billing product if a rebill attempt fails?

There may be cases where a customer's rebill attempt fails for some reason (e.g. insufficient funds, expired credit card, etc.). In these cases, ClickBank reattempts multiple times to charge the credit card for the rebill or obtain new billing information. In these cases, the affiliate commission is not earned until a successful rebill is made. The commission will post to the account on the day of the successful rebill. See the Recurring Billing FAQ for more information.

15. How can I tell which products are generating the most sales for my account?

The best way to tell which products are generating the most sales for your account is to use the "Affiliate Reporting" tool within your account. To find "Affiliate Reporting", log in to your account, go to the "Reporting" tab, and then select "Analytics". Under "Affiliate Reporting", select "Publishers" for the "Show" drop-down list, and then select the range of time that you want to research. Then, click "Go". Your analytics will show how many sales you earned a commission for referring to each publisher, the number of refunds, etc.

Keep in mind that if you are interested in a particular product sold by a publisher that offers multiple products through the same account, the "Analytics" section does not provide item number detail at this time. To get information about a particular item within an account, you will need to log into your account, click on the "Reporting" tab, and then select "Transactions". Select a date range (your date range must be less than three months), enter a specific item number, and click "Go". The nickname of the publisher from whom you earned each commission will be listed under the heading "Publisher", so if you have sold multiple products with the same item number, just click at the top of the "Publisher" column to sort the total list by individual publishers.

16. How will I be paid the commissions I earn?

ClickBank issues payment in accordance with our Accounting Policy.

17. I've made a sale, why haven't I received a check?

There are two possible reasons:

1. You may not have reached your payment threshold.

2. You may not have met the Customer Distribution Requirement.

For more details please see our Accounting Policy.

18. I have old hoplinks in a different format. Will they still work?

Yes. Any old ClickBank hoplinks you have will continue to work, however, the new format is likely to improve your conversion rates. This is because spyware and other hostile programs that hijack links and divert advertisements do not know your personalized hoplink domain name.

19. If I refer a customer to one publisher site, and they purchase several of their products, will I get a commission on each sale?

Yes.

20. If I refer a customer to one publisher site, but the customer ends up buying products offered by a different publisher, will I get a commission on the sale?

No.

21. Am I 100% guaranteed referral credit no matter what the customer does to avoid being tracked?

Tracking referrals is crucial to the success of our business, so you can be sure that we use our best efforts to track customers within the constraints of the law and available technology. However, for the sake of legal correctness, we have to make the following disclaimer:

The affiliate (if any) we associate with any sale is determined by an automated tracking system. Any decision made by this system is final and not subject to petition or debate. Though we believe our tracking system to be more fair and accurate than any alternative, we make no representation regarding the ability of the system to track any specific customer, for any specific length of time.

22. Can your system track the number of hits my hoplink gets?

In order to minimize response time, our hop server is not currently programmed to count hoplink hits explicitly. It is possible, however, to perform a count on your end by using a cgi counter script at your site to receive incoming hoplink hits.

23. How many products can I promote at one time?

As many as you want! ClickBank does not limit the number of products that affiliates can promote.

24. I misspelled my nickname in my hoplink and I know I've made sales! Can I get that money?

It depends. If the misspelled nickname you used belongs to someone else, then you are out of luck because there is no way for us to transfer that money to the correct account. However, if the nickname does not belong to someone else, you can contact customer service for access to that account. Any sales made under that nickname will be listed in the stats, even though the account did not exist when the sales were made. We cannot transfer money from one account to another, and each account is subject to the terms outlined in the Accounting Policy individually.

25. Can I purchase products through my own hoplink?

The short answer is yes, but ClickBank does not condone affiliates using their accounts for this sole purpose. As stated in our Accounting Policy, "ClickBank accounts cannot be used for the sole purpose of collecting rebates or otherwise extending credit to yourself or others." That is, affiliates should not be using their own hoplinks to purchase products for themselves and then collect a "rebate" check from ClickBank.

Unless an account contains sales from made with 5 or more different credit card numbers, including at least one Visa card, and one MasterCard, our system will not generate a check for that account (even if the balance has met or exceeded the payment preference). PayPal purchases do not count toward the minimum.

26. Where can I advertise my links?

There are a variety of ways in which you may promote products. How many or how little of the available methods you choose to employ is purely up to your discretion. Be sure the ways you choose to promote your products is in compliance with our Client Contract.

27. I'm a beginner affiliate. Where can I go to find help?

Since your success as a affiliate is important to ClickBank we have collected some resources that you might find helpful in understanding how to maximize your opportunities. For more information, please visit our Resources page. You may also want to check out the ClickBank Marketplace and search under the categories "Business to Business" and "Marketing and Advertising". There are several ClickBank publishers who offer assistance for beginner affiliates.

Also, please be sure to read over and familiarize yourself with the ClickBank Client Contract before you begin your first promotion.

28. Can publishers cheat affiliates by "undoing" the commission on a sale, or by pretending that a sale was returned?

No. Unlike other popular affiliate solutions, we handle both the sale and the awarding of commissions. The only way to undo a commission is to approve a return of the order.

29. Does promoting products in a language other than English affect my commission?

If you promote a publisher that is selling a product or service in a language other than English you will receive your commission the same way you do for English language products.

I absitively to occasionally column SEO account that could be of absorption to 5 Star readers. Could become a approved account affection if there is interest. I apperceive abounding of you don’t abrade all the seek account sites like I do every day, so anticipation it may be helpful. Let me apperceive if you’d like me to do a account epitomize of the a lot of absorbing belief and tips I find.

Search Insider: Search Trends To Watch In 2009


“Between the abridgement affecting banal prices and the abeyant mergers and acquisitions discussed a part of several of the above seek engines, there is a lot of ambiguity as we arch into 2009. Yet we can ahead several accouterment in seek based on what we’ve apparent over the accomplished decade and added signs in the media ecosystem. Here are some above changes to anticipate:”

Google Adwords Blog: Top 10 for 2008 “2008 is coming to a close, and we want to leave you with our favorite posts for 2008. The posts were chosen based on FrankRank, and represent the team’s favorites over the last year.”

SearchEngineJournal: Google PageRank Update on New Year’s Eve “Google has updated their Google Toolbar Pagerank as of about 1 hour ago, marking a New Year’s Eve PageRank update which should have a whole lot of web publishers and bloggers discussing their changes in PageRank over the New Year holiday.”

SeoMoz: The Big List of PPC Resources & Articles “I’ve scoured the web, my bookmarks and twitter (thanks guys!) for all the very best articles about PPC that I can find. I’ve broken the links down into several categories to make it easier to read. Enjoy!’

SearchEngineLand: Google’s Product Search Gaining & A Look At Google’s Top Services “Google’s Product Search Catching Up Fast With Shopping Rivals from Investor Business Daily reports on a comScore release that Google’s Product Search is gaining in the category of shopping search. In fact, Google Product Search is up 786% from the year-ago November.”

SearchEngineLand: Do Social Media Links Translate In Organic Rankings? Many clients, for a variety of reasons, aren’t willing to consider social media as link building tactic. They feel that it’s not worth the time investment, and the quantity and quality of links don’t result in ranking changes or increased traffic. For this article I’ll detail the impact social media stories had for particular sites. I’ll also offer some tips on how you can improve and maximize these link building efforts to boost your rankings.”

I’m hardly bedeviled if it comes to CTR with my campaigns, I’ll consistently try to advance things as harder as I can to get the best blast for my buck. These strategies can be acclimated for accustomed campaigns or new campaigns to get some quick results.

As you know, CTR is affiliated to your ad superior & aswell the amount you end up paying.

AdRank = CTR x Best Bid

From my observations superior account alone dictates your minimum access into the bidding. If you accept a top superior account you can eventually accompany you bids down to sub 5c, about if you accept a low superior account afresh you ability accept to bid $5 just to show.

Two Examples of how CTR can Reduce Cost

Stuart is behest on the aforementioned keyword & bout blazon as Jenny. Jenny is behest $10 with a CTR of 3.3%, Stuart’s best bid on the otherhand is $5 & his CTR is 10%. Who’s ad is assuming the highest?

Jenny: $10 x 3.3 = AdRank of 33

Stuart: $5 x 10 = AdRank of 50

In this bearings Stuart is behest bisected of what Jenny is but his ad is abundant added accordant accordingly he’ll end up actualization higher. This is the ability of absolutely affability & testing to access your CTR.

Tip 1 - Access your Best Bid

Since we’ve already accustomed that your best bid can accept a huge aftereffect on your accession you can use this to you advantage. Artlessly access your bid to position 1, watch your CTR physique afresh boring accompany the bid aback afterwards a few canicule until your position starts to accelerate again. I’ve auspiciously acclimated this adjustment to break in position 1 & ultimately pay abundant beneath than the being beneath me.

Tip 2 - Breach analysis religiously

I consistently breach analysis two ads at once, the acumen abaft this is if you analysis any added & 1 performs shockingly afresh it drags your all-embracing achievement down. There’s affluence of variations you can try, but artlessly alpha with 2 ads, afresh abolish the underperforming one afterwards a few canicule & carbon it with your learnings from the antecedent test.

Tip 3 - Target your Headline

The banderole is one of the a lot of important locations of your ad, it’s apparently what the user will see first. So try to accomplish this as targeted as possible. i.e. if the user is analytic for Health Affiliate Program afresh alluringly that’s what you wish as your title.

You can analysis with variations & aswell try abacus calls to activity in there like “Top Health Aff Program” (remember you can’t accept added than 25 characters) etc. Absolutely about you can get abroad with abbreviations so don’t be abashed to try some.

Using official website in the banderole aswell works able-bodied for accretion CTR:

Dell AU - Official Site

Latest Deals on Allowance Computers

& Laptops. Buy Online Today!

www.dell.com/au

Tip 4 - Use Description to highlight your USP’s

Once your banderole has affective their absorption you absolutely charge to advertise them with the description. Try to cover the things that abstracted you from your competitors. This may be price, chargeless shipping, money aback agreement or assertive artefact features. Here’s an archetype of an ad that makes acceptable use of the physique text:

1/2 Amount Broadband Sale

6GB for $19.50 for 1st 6 Months on

3’s $39 Mobile Broadband Plan!

www.Three.com.au/MobileBroadband

Tip 5 - The pyramid/arrow theory

You’ll apprehension that if you seek for a keyword if it’s in your ad Google will highlight it. With the appropriate accession of keywords in your Headline, Description & Affectation URL it is accessible to yield advantage of this highlighting to actualize an arrow or pyramid that helps with cartoon the users absorption to it.

Instant Ringtones

Get Instant Ringtones

& Latest Rad Ringtones Online

www.Rebcell.com/Ringtones

When a user searches for Ringtones the ad aloft contains the keyword 4 times. Apprehension how if bolded the ad looks like a alternation of accomplish (or a pyramid), this is a accurate adjustment that subliminally attracts users appear your ad over all the others on the page.


Tip 6 - Analysis with the Seek Arrangement on & Off

The seek arrangement can accept a absolute or abrogating aftereffect on your CTR, there’s absolutely no way to acquaint how it will appulse your all-embracing attack CTR. Accomplish abiding you analysis it on & off.

Tip 7 - Breach out Broad, Byword & Exact into their own Adgroups

I about won’t do this for every individual keyword in a attack but for the top cartage / top converting words this absolutely allows you to abuse your ads to best clothing the bout type. For archetype the ad that works for an exact bout on the chat “free ringtones” ability not be as able if you alpha ample or byword analogous because you’ll be triggering on keywords like “free ringtone downloads” which you’re not targeting in the Banderole or Description.

Tip 8 - Analysis Keyword Insertion

I try to break abroad from keyword admittance on the a lot of allotment but it’s advantageous if you’re aggravating to get a attack up & alive quickly. It’s abundant for CTR back it’ll acting the keyword into your ad.

Be accurate admitting because keyword admittance can backlash (check out this seek for “buy kids online” for example):

Online Kids Buy

Find Over 10,000 Offers From Major

Retailers Online Today With Lasoo!

www.Lasoo.com.au

Tip 9 - Run agreeable campaigns separately

Whilst the agreeable arrangement doesn’t affect your all-embracing seek CTR it can abash you if aggravating to appraise your all-embracing CTR for a campaign. I usually breach them into two campaigns just so it’s simple to get an overview. I aswell acquisition it easier to appearance & appraise about-face abstracts bigger by accomplishing this.

Tip 10 - Curiosity dead the cat

People are analytical creatures & you can play to this if autograph your ad. This works abundantly able-bodied for artefact based searches. For this archetype lets use the appellation “arbitrage conspiracy”. Chances are that if you’re analytic on this appellation you’re searching to buy the book.

Arbitrage Conspiracy Lie

Check Out This Shocking Truth About

The Flaw of Arbitrage Conspiracy!

ShockingReview.com/ArbitrageConspir

Tip 11 - Abuse your Affectation URL

There’s a few means of tweaking the Affectation URL, this can accept a abstinent to ample aftereffect on CTR:

earnersblog.com

www.earnersblog.com

EarnersBlog.com

www.EarnersBlog.com

Keyword.EarnersBlog.com

EarnersBlog.com/Keyword

www.EarnersBlog.com/Keyword

I usually tend to go with advantage 6, but in some cases I’ve apparent advantage 1 draft it out of the water. It pays to analysis the variations to get an abstraction of which affectation URL’s plan best with your demographic.

Tip 12 - Play with Scheduling

I’ve apparent scheduling acclimated in some absolutely able means to physique up history. For archetype initially alone accepting your ads alive for 1 hour during the day (around 8pm at night) to affluence your way into a new bazaar after your competitors spotting you & adjusting their bids up too quickly.

Scheduling for your industry may acknowledge that humans are added bang blessed & night if at home or it may be the opposite, they may bang beneath at home but added at work. You can use this to your advantage if you breach analysis it.

Tip 13 - Use Brand Symbols

Using brand symbols for articles can access CTR by batty amounts, (something to do with humans cerebration that ad is the official site).

Conversions consistently aphorism over CTR

Just because an ad has a bigger CTR doesn’t beggarly it will catechumen better. I will consistently accept an ad that converts bigger or has a bigger ROI over one that has a bigger CTR.

So now you accept 13 things that you can test, acquisition the acceptable aggregate & yield you Adwords Campaigns to the next level.

Theres a new and FREE eBay Wordpress Plugin called Affomatic, that can advice you bury eBay listings appropriate into your Wordpress posts. It was developed by Mark Wielgus, who you may apperceive from the 45n5 Blog. His new blog is DigitialProductReporter.

I’ve heard that some Bans sites accept absent baronial and some of the ones I’ve apparent absolutely are “thin” associate sites. But if you are autograph blog posts and wrapping some unique, accompanying agreeable about the listings I anticipate it could help.

Plus BANS runs $97 and this apparatus is free. Here’s an archetype of a website created with the plugin. BonsaiTraining.com

can you do with the Affomatic Ebay Plugin?

- Create ebay listings in your posts based on the keyword you choose.
- Input your own affiliate id so you keep 100% of the profit.
- Choose the country to show ebay listings from.
- Choose category to narrow down your results or choose “all” categories.
- Limit the ebay results shown or show as many as possible.
- Change the ebay results order. (I prefer Price: highest first )

Tip/Tool discovered at John Chow.

There are some landing page superior account belief or incorrect assumptions that generally appear up. Brad Geddes attempts to bright them up over at Search Engine Land. I accent one that I generally apprehend which is “Google hates affiliates and associate landing pages can cull down your superior score”. Brad offers up a appealing acceptable acknowledgment to that one and addresses 8 added myths.

9 Myths of Landing Page Quality Score


Myth 6: Google hates affiliates

“False. The catechism affiliates should ask themselves is: “Was the user’s seek acquaintance fabricated bigger by visiting my page afore traveling to the merchant’s page?”. If you analysis several casework and appearance the allowances and appearance of anniversary account so that a searcher can accomplish a added abreast accommodation – again you’ve helped the seek process. If your page is just about a individual artefact and every individual hotlink from that page just goes to the aforementioned merchant page, again you’ve not added to the seek experience.

There are abounding aberrant associate sites that add to the seek experience. Google does not abhorrence affiliates. Google hates authoritative the seek action best for the user.”

Here are the other myths that are covered in the article.

Myth 1: My keyword has to be on the landing page
Myth 2: Adding a privacy policy will increase my quality score
Myth 3: My site is in Flash, so I can never have a good quality score
Myth 4: My page is all images. Load times are lowering my quality score
Myth 5: Adding an ‘about us’ page will increase my quality score
Myth 7: Microsites and dedicated landing pages no longer work
Myth 8: If my site doesn’t have a high Pagerank, I can’t get a good quality score
Myth 9: If I only have manufacturer descriptions, I will never have a good landing page quality score

Just in time for the Holidays a hot new keyword apparatus from Google alleged the “Search-Based Keyword Tool.” If you accept an Adwords annual it will cull up your sites in the bead down box. Select the website you wish to attending at and the apparatus will accord you added keywords you’ve absent complete with seek volume, antagonism and bids appropriate to get in the top 3.

Select ‘other’ and access a competitor’s website for aggressive analysis. Oh and you don’t charge to accept an Adwords annual to use the apparatus and there isn’t even any captcha. Click and analysis it out!


Here is part of the write-up from the Inside Adwords Blog
Announcing the Search-based Keyword Tool
“Keyword targeting can sometimes feel like a guessing game. Potential customers are performing hundreds of millions of searches on Google, most of which you don’t even know about. With so many searches, you have to guess which ones might be relevant for each of your landing pages, and hope you find the right audience for your AdWords campaigns. That’s where the Search-based Keyword Tool (beta) comes in. With this new tool you can get a better sense of what your potential customers are searching for and which keywords you should advertise on.

Here’s the scoop: you know that the Google search engine starts with searches conducted by users and helps them find relevant pages. But for keyword targeting, what you want is a tool that goes in the opposite direction by starting with your pages and identifying keywords that potential customers are searching on to find your products or services. The Search-based Keyword Tool does exactly this, leveraging search query data relevant to your website’s content. In other words, this new tool gives you keywords that are highly relevant to your site but are not part of your AdWords campaigns. This helps you take advantage of missed opportunities.”

One hot featured you may not catch on your own that I just discovered, is the “800 most commonly used keywords.” I found several great key phrases for a new niche I’m researching. Here’s how to use that feature.

Search Engine Land has a good write-up about the Search-Based Keyword Tool and some screenshots.

Datafeeds are an important apparatus for architecture associate food but for abounding affiliates it’s just too abundant of a abstruse claiming to catechumen raw datafeeds into their sites.

Datafeedr is a able push-button abundance conception arrangement that makes it fast and simple for affiliates to set up, administer and amend a complete associate abundance WITHOUT affecting any techy datafeed files, after accepting to apprentice a programming accent or appoint a programmer.

I’ve been absent to blog about Datafeedr, but Ros did such a acceptable overview I anticipation I’d just hotlink to her blog and accept her acquaint you all about it.

Easily incorporate datafeeds into your Wordpress blogs…
Finally! Gone are the canicule of bulky collapsed book (text and spreadsheet datafeed) abetment and administration of 4th bang revenues with datafeed services… Datafeedr has arrived. HURRAY! Can you acquaint that I’m aflame about this?

Datafeedr by Stefan Everaet and Eric Busch is a glossy new band-aid for Wordpress bloggers who wish to calmly absorb merchant artefact datafeeds into their Wordpress blogs.

You can check out the features and benefits here or watch a video on Stefan’s site that shows him installing a multiple-merchant, multiple network store on a new blog.

Just the anticipation of not accepting to blend about with missing or awkward datafeed analysis makes this a ‘must-see’.

The alone associate clue at SES Chicago this year will be a console advance by Jeff Molander titled: “Affiliate 2.0: New Distribution Value Using Search & More“. Jeff let me apperceive about this awhile aback and back the affair will be one ages from today, I anticipation this would be a acceptable day to acknowledgment it.

Affiliate 2.0: New Distribution Value Using Search & More

As SEM evolves, marketers acquisition themselves aggressive bang with affiliates who are challenged to alter approach and distribution. Lead generators and retailers are advance beneath in affiliates and added in search. What does this beggarly for both of achievement marketing’s top contenders? How can marketers antithesis both channels accustomed their admiration for incremental leads/sales and beneath cannibalization of seek campaigns? Learn how to cut through the adverse address on both abandon and plan profitably beyond both channels concurrently. Join a console of experts as they breach blackout on anathema issues and plan through the bigger points. You’ll airing abroad with fresh, new angle and the adeptness to coact profitably.

Moderator: Jeff Molander, CEO, Molander & Associates Inc.

Speakers: Jeff Ferguson, Director of Online Marketing, Napster

Amanda Evans, VP, Seek Strategy, WebMama.com, Inc.

Kristopher Jones, President & CEO, Pepperjam

Lee Gientke, Director, Business Development, OrangeSoda, Inc.

One of our 5 Star ally is in charge of accomplished associate managers. Since I apperceive some AM’s out there have to be searching for new opportunities, I capital to play bout maker and column this in hopes it would advice anyone acquisition a new home. This is a limited position so you can plan from your home appointment and reside anywhere in the US.

PartnerCentric is a arch outsourced associate administration bureau and manages about 24 associate programs for top brands such as National Geographic Store, Puritans Pride, Quicken Loans, The Aggregation Store and abounding more.

PartnerCentric now hiring accomplished associate affairs managers.

PartnerCentric, a full-service Internet business agency, is now hiring associate affairs managers who accept all-encompassing acquaintance managing programs for top brands. Our aggregation has abounding years of accumulated experience, and we’re consistently searching to aggrandize our company’s ability with new managers.

We yield a aggregation access to associate affairs management, which agency we charge a affairs administrator and affairs administrator alive on anniversary account. We accommodate anniversary applicant with connected absorption - accumulation circadian attack ecology with all-embracing cardinal planning.

PartnerCentric is a basic aggregation that employs aptitude from beyond the country. All of our associate affairs managers plan from home.

If you wish to apprentice added about application opportunities at PartnerCentric and accept all-embracing associate administration experience, amuse forward your resume to wsisson AT partnercentric DOT com

Pubcon Las Vegas 2008 is beneath than a anniversary abroad and runs Nov 11th-14th. Who’s going???

Last year I was aghast by the abridgement of associate business accompanying sessions. There were alone 2 that I could find. This year it looks like there are 6, so that’s amateur the associate business focused content, which is abundant to see! Here’s an overview of the AM tracks.

Your Accord With The Associate Manager - This affair offers an all-embracing attending at the above issues and opportunities in the associate space, including the specifics of leveraging amusing media, associate marketing, and the accord amid the associate and associate affairs managers. Bob Rains, Shawn Collins, Brook Schaaf, Beth Kirsch, moderator: Lisa Riolo

Working With Associate Networks - Listen to experts from top associate business agencies altercate the central adventure on the top four associate networks: CJ, LinkShare, Google and ShareASale. Examine what is different about anniversary and what affiliates charge to apperceive to succeed. Karen White, Jamie Birch, Durk Price, moderator: Chuck Hamrick

Balancing Income Channels Amid Associate and Ads - There is a boxy mix amid PPC, Contextual, and the associate space. Trying to acquisition that antithesis amid the 3 spaces is what this console is all about. Jim Banks, Jon Kelly, Adam Jewell, Moderator: Joe Laratro

Effective Associate Strategies - The advanced agrarian apple of associate programs has a actual ample book of strategies that one can apply. This console will attending at aggregate from PPC to active your own associate program. Shakil Khan, David Rivero, Elisabeth Archambault, Dixon Jones, Moderator: Aaron Shear

Affiliate Based PPC Issues and Options - The associate PPC commercial amplitude is arduous today. This console will attending at issues surrounding PPC ad buys from the standpoints of both affiliates and attack managers. Adam Jewell, David Naffziger, moderator: Jon Kelly

Interactive Website Reviews: Focus on Affiliates

Get your web website advised reside by a console of Search Engine Business experts in a affair focused on Amusing Media. Sites can be advised for business techniques, channels, links and more. Adam Jewell, David Rivero, Elisabeth Archambault, moderator: Jill Whalen

Trisha Lyn Fawver who is now Director of Associate Business at New Edge Media, afresh asked some of the leaders in the industry to allotment their top tips for associate business success.

Weighing in with their insights were: Aunesty Janssen, Ayako Bingham, Brian Caldwell, Brook Schaaf, Connie Ragen Green, Daniel M. Clark, Jen Fluker, Jim Kukral, Kim Rowley, Michael Buechele, Sam Harrelson, Scott Jangro, Shawn Collins, Stephanie Lichtenstein.

A alternating affair was innovate, innovate & innovate some more. One of the tips that stood out for me, that I ambition added affiliates would yield to affection is:

12. Resist the allurement of the simple buck. The money usually doesn’t last, consistent in a aeon that can be backbreaking and dull way to acquire a living. If you acquisition an earner, focus on it, reinvest, and see if you can about-face it into something that will endure for years. - Scott Jangro, Jangro.com
Go read the rest: Top 14 Tips for Affiliate Success
Hat tip to Shawn Collins for the story.

If you are sharp, already apperceive how to do online business and charge to accomplish some acceptable money in a adequately abbreviate bulk of time you REALLY charge to apprehend the afterward column over at ShoeMoney.

Local associate marketing??? I knew this column was advancing and was afraid to see what bend and techniques Jeremy was traveling to share. I was abnormally analytical about associate tracking aback he calls it “local associate marketing”. But what he describes is absolutely added like performance-based bounded advance gen, there is no acceptable associate tracking involved. However the tips are BRILLIANT and there is abundant added actuality and abundant advice than I could accept hoped for.

This advice is so hot I’d commonly be afraid to allotment it for abhorrence of saturation. Except that aback there are so abounding altered bounded areas and types of businesses you could do this with, that I don’t anticipate we charge to anguish about it.

If I didn’t accept a business to run or was afresh laid off and searching for work, I’d be aggravating this out in a affection beat!!! I hardly see new account I get this aflame about! Jeremy was allowance $41,000 a ages in 2007 from a individual car dealership and he was aswell accomplishing this for dentists and lots of added businesses. That was just ONE bounded client.

“Above as we talked about, the car dealership bent that every time the buzz rang it was account $14. I proposed a $10 per alarm amount and that is what we agreed upon. In 2007 we averaged 4712 calls per month, which meant $47,120.00/month for us. Our costs were about $6,000.00 per ages in pay-per-click costs and labor. That agency a accumulation for us of about $1320.00/day (or almost $41,000.00 per month). And this is alone one applicant that we spent beneath than 2 to 3 absolute hours per anniversary befitting aggregate running.”

Again, that was just one bounded client, a car dealership paying $10 per lead. He aswell has a dentist paying $75 per advance and added audience as well. Lasik and corrective surgery, I’m abiding would even pay out a lot more.

DISCLAIMER: Jeremy is sharp, had a aggregation alive for him (how big?), had money to advance in business and I’m abiding it took awhile afore he congenital up to that akin of income. If you try this yourself with 0 agents and 0 budget, I’m not assertive how abundant you could accomplish or how fast. (This should be accessible but occasionally I’ll get anyone that says “Linda I approved what you recommended and it didn’t work.”) Nothing works for everyone, this is artlessly an abstraction with some abstracts to aback it up.

In this abridgement companies are athirst for business! If you accept any additional time on your hands, I’d actively analysis this out!
Making Money Online With Local Affiliate Programs

RevUpCard, one of our 5 Star Clients just announced they will be providing their innovative payment solution to LeadPile, the world’s largest online lead marketplace. Here’s the press release.

Press Release - Las Vegas, Nevada - ECard Services, LLC, an avant-garde baton in transaction solutions that assists businesses in paying advisers and absolute contractors globally, via it’s proprietary branded, re-loadable MasterCard Prepaid agenda alleged the RevUpCard, appear today that it has accomplished an acceding with LeadPile, the Arizona based Online Advance Exchange for Buyers and Sellers of banking and added advance products, to action faster, added efficient, amount able payments to LeadPile’s Sellers and Buyers worldwide.

LeadPile, which has been in operation back 2003, is the World’s Largest Absolute Online Advance Marketplace. LeadPile offers the LeadGen amplitude the aboriginal anytime secure, online centralized area for Buyers and Sellers of Absolute Leads to appoint in an efficient, exclusive, advance marketplace. The LeadPile Exchange allows the absolute originators of leads, and the Advance Buyers themselves, to adjudge what amount they are anniversary accommodating to advertise and buy their leads at, and the way in which the advance supply will yield place.

With the World’s Largest Online Absolute Advance Marketplace, LeadPile’s buyers and sellers can now accept to accept their payments on personalized, re-loadable Prepaid MasterCard cards instead of cardboard checks, affairs or added alternatives. RevUpCards can be acclimated common at any store, ATM, or online area area Debit MasterCard is accepted.

RevUpCard provides an another payout adjustment to buyers and sellers about the globe. Leadpile Buyers and Sellers no best accept to delay for cardboard checks to admission in the mail, or pay big-ticket wire fees. No added lines, hassles with absent or baseborn checks, or delayed wire transfers. Cardholders accept their money in abreast real-time and can absorb or abjure funds in their own bill after the charge of accepting a coffer account. Online accounting accoutrement accomplish agenda administration simple and acquiesce affiliates added time to do what they’re acceptable at – active traffic.

Andy Jacob, Founder of LeadPile says,” We are captivated to activate alms our Advance Exchange Buyers and Advance Sellers the befalling for a faster and added able payout with the RevUpCard. ECard Services are absolutely a baton in the Affiliate Transaction Space.”

Greg Berard, CEO of ECard Services, LLC, buyer of the RevUpCard brand, added, “In this all-around economy, publishers and advertisers wish their payouts faster, and why shouldn’t they? With advice and advice abounding added quickly, shouldn’t that aswell appeal that money is able to move at the aforementioned speed? RevUpCard is the another for online industry leaders such as LeadPile, to pay affiliates about the apple in a amount effective, time efficient, acceptable manner. LeadPile’s affiliates will now accept burning admission to their funds which they can use worldwide.”

When humans anticipate about agency to access sales and profit, they about anticipate about how to get MORE traffic. Well accretion traffic, abounding times agency added business costs - abnormally if you are accomplishing PPC. So let’s attending at agency to get added sales out of the cartage you already get!

If you can get 10 - 25% added of your visitors to break on your website and not cull an burning abandon, or acquisition out why they are abrogation so you can achieve improvements, you can potentially get 10 - 25% added sales out of the cartage you already have, after advance money to drive new traffic.

One of the agency to achieve this is to acquisition out why so abounding visitors leave your website after demography action. How do you apperceive why they leave? Is your website confusing? Did they absence the nav hotlink that would accept taken them area they wish to go? Do they abhorrence your design?

The Conversion Rate Experts’ aggregation explains “If you wish to achieve your website bigger at axis visitors into barter (or subscribers), you charge to accept why a lot of of your visitors are leaving!” I agreement you’ll acquisition some gems you didn’t apperceive about that can help, in the 14 chargeless accoutrement below.

14 free tools that reveal why people abandon your website
…those people come and go without trace! How do you know what they wanted? How do you know what would have persuaded them to take action?
If you owned a real-life bricks-and-mortar store, this would be easy: You’d hear their objections. You’d be able to ask questions. You’d hear what they muttered as they headed for the door.
Capturing the voice-of-the-customer is more difficult with the web, but it can be done. Here are 14 free tools to get you started! More…

AFFpinions is a adequately new associate arrangement appraisement and reviewing website brought to us by Ian Fernando. AFFpinions is all about allowance associate marketers acquisition and accompany the appropriate networks.

I’ve been acceptation to blog about this for awhile, but aback my cruise pushed this adventure back, I’m just traveling to accord you a quick adduce from the website and animate you to go over to yield a peek. While you’re there, why don’t you go advanced and accord your admired (or not so admired network) a review?

“There are assorted associate networks arising up accustomed and it is harder to acquisition the appropriate and best associate arrangement to join. Networks will alarm you and affirmation they accept the accomplished payouts, absolute offers, and best tracking. In a lot of cases this is the aforementioned again Software all the networks use. How is an administrator traveling to adjudge what arrangement to join?

AFFpinions is based on absolute users and absolute affiliates. They leave their adamant angle about the networks they accept had acquaintance with and accommodate a amount to several important factors of an associate network: Tracking… Support… Offers… Payouts…”

It’s simple to become balked if you aboriginal alpha out in the Associate Business world. You may still accede yourself a newbie, even admitting you buy and apprehend aggregate that comes forth on associate marketing. Even pros, if they yield on a new aspect of associate marketing, like Pay-Per-Click (PPC) marketing, can feel it’s a claiming to apprentice it all.

But yield note; it’s not absolutely any altered than if you alpha annihilation abroad that’s new. Afterwards you’ve done annihilation for awhile, it anon becomes allotment of your approved routine. That’s why you’ll wish to apprehend the October affair of Affiliate Classroom Magazine on (PPC) marketing.

The awning adventure is: “My Journey from Balked Newbie to PPC Cool Affiliate.” Follow forth as Amit Mehta tells you the adventure of his frustrations and failures as an associate business newbie - to a now cool associate who fabricated over 2.4 actor dollars in associate revenues endure year. Follow in his footsteps and do the same!

You can aswell watch Amit allotment some of his PPC secrets in a FREE video. Click now and accept in the accomplishments as you plan today. (That’s a absolute hotlink that gets you to the video - no nag screen, no email abode bare to watch.)

As you can apparently imagine, Google wants you to attach to lots of rules. That’s why you should apprehend “Avoiding the Google Slap.” Google AdWords campaigns are the aspect of abounding cool affiliates. Every associate needs to be acquainted of the appropriate way to set up web sites and agreeable that will accomplish your business efforts angle up to any slap!

Fraudulent clicks aching everybody. They aching the marketers and advertisers who pay for PPC commercial first, but they aswell aching the chump if counterfeit clicks aftereffect in college prices. Apprehend up on “What to Do About Click Fraud,” and be able to avert yourself adjoin exceptionable attacks.

Whether you’re an ambitious cool affiliate, a top earner, or a part-time associate searching to accomplish a little added anniversary month, this affair of the FREE Associate Classroom Magazine has affluence of PPC commercial account to advice you advance your associate business.

Don’t forget, you can get added FREE PPC cabal advice and watch Amit allotment some of his PPC secrets. He reveals what he does to accomplish 2.4 actor a year with PPC associate marketing. Amit Mehta Interview VIDEO. (That hotlink will get you appropriate to the FREE PPC video afterwards signing up) Head over now because afterwards barrage tomorrow I’m not assertive the chargeless videos will still be up.

People accomplish decisions emotionally, there is no agnosticism about that. But they charge to absolve their accommodation with the facts, appearance and allowances so they ‘feel’ like they fabricated a acceptable decision. They are cocky centered and wish to apperceive WIIFM what’s in it for me. Then abounding times the final catalyst that gets them to the buy button is the ‘feeling of safety’ in numbers that testimonials or reviews bring.

But there are a countless of affecting ‘buy’ triggers in between. I agreement if you assay your website and accomplish improvements based on several of the 12 psychological trigger points below you will see a above access in CTR and conversions. All 12 tips can account the associate sales action but actuality are a brace credibility the columnist Dean Rieck makes that I abnormally like.


12 Tips for “Psychological Selling”

#6 You can’t force humans to do anything. When humans buy, it’s not because you apply some bewitched ability over them. You can urge. You can push. You can entice. But ultimately, humans do what they wish to do. This agency your job is to appearance how what you’re alms meets your prospect’s needs.

#7 Humans adulation to buy. Some say humans don’t like to be “sold.” Not true. Humans adulation to be sold. They adulation to ascertain admirable new articles and experiences. What humans don’t adulation is to be cheated or tricked. Therefore, it can be accessible to change your affinity of the business process. Instead of “selling” to people, try to “help” them.

I’d like to add a tip that is so basal it is sometimes forgotten.

#13. Humans buy from humans they like and trust! Online it is abnormally difficult to accord affairs that ‘feeling’ of trust, because you can’t allocution to them and use physique accent to authorize assurance and rapport. I action to assumption that with this bread-and-butter altitude abounding will be added UNtrusting because they artlessly CAN’T AFFORD to accomplish a bad decision.

However if you apparatus some of Dean’s added tips above, they all in some way advice to addition assurance and rapport!

Happy Selling!

Waterfront Media and Revolution Health Network, the #2 and #3 top customer medical advice sites, accept alloyed in hopes of animadversion WebMD off it’s perch. The accord has been admired at almost $300 million, according to Adotas.

Why do I allotment this on my associate blog? A few reasons.

Many times newer affiliates or even merchants because an associate affairs wish to see what an associate website looks like. Abounding accept a acumen that associate sites are like the baby Mom and Pop site, or even worse the academic animal banderole farm. So here’s a account adventure you can allotment about some adequately big companies that are affiliates and aswell appearance examples of some of their sites (below). According to Adotas the companies accept associate agreements with Drugstore.com and others.

Additionally, I apperceive abounding affiliates that are in assorted bloom niches. And some of the sites beneath are VERY active amusing sites with association features, forums and blogging features. Revolution Bloom is my admired website for medical action and medication analysis for my family’s bloom problems. If I had a bloom associate website I would absolutely accept a blog there for exposure. “According to comScore, the anew formed aggregation will accept added than 20 actor different users and will be the bazaar baton in admirers ability for 23 bloom conditions.”

Also a few of the Waterfront Media sites accept associate programs. In fact, the AMWSO associate administration aggregation acclimated to run several of them.

Here are just a few of the sites they will accordingly own. Waterfront Media backdrop cover EverydayHealth.com, Drugs.com, SouthBeachDiet.com (has associate program) and JillianMichaels.com (has associate program). Revolution’s arrangement has some abundant bloom amusing networks, forums and user generated bloom blogs including: RevolutionHealth.com, HealthTalk.com and CarePages.com

Discovered a account that offers a affluence of FREE associate accoutrement that could:
.:. accomplish your website stickier for visitors and added bookmarkable
.:. about-face a attenuate associate website into a FAT associate website for Google
.:. accord you the adeptness to add lots of user generated agreeable to your site
.:. endure but not atomic accord your visitors value-added appearance and a voice
Sound like a lot? It is! Read on.
When I saw JS-Kit I anon could account affiliates getting able to about-face their website or abundance into an ecommerce acquaintance like Amazon offers. Add Reviews, articles ratings, comments and acclamation as simple as you add an associate link. No programming, just cut and adhesive the code.
The aggregation is planning to add commercial and publishers can opt-in to rev allotment the profits or pay to accept no ads displayed on their sites.
I apparent the artefact if I read Billy Kay’s post over at Affspot a brace canicule ago. He goes in the the allowances for affiliates and shows an archetype of how he has implemented the accoutrement assimilate his own site. He ends the column by adage “There was NO acquirements ambit - lol”
So arch to JS-Kit, to analysis it out - again go to AffSpot to apprehend Billy’s column and see his example.
DISCLAIMER: There may be added casework like this, so boutique and compare. I’m not acknowledging this accurate artefact (although have to say from a quick browse it looks good). I don’t apperceive the humans there. Just anticipate it looks like it’s account it for affiliates to analysis out - but as always, do your own due diligence.

Is Google bottomward the bang on BANS sites??? For some BANS (Build a Niche Store) owners, it’s been a appealing boxy endure few months. Back in August eBay expired hundreds of affiliates, many reportedly had BANS sites. Now according to abounding affiliates “Google has been either chastening or out appropriate de-indexing BANS sites from the SERPS.”
I’d like to accent that if you are just whipping up a agglomeration of out-of-the box BANS sites, again those would be apparent by Google as “thin” associate sites. I accept site’s like that would aswell be counter-productive to eBay’s “effort to focus on carrying the accomplished superior client traffic.” If you wish to use something like BANS or added datafeed accoutrement you charge to adapt and action some blazon of VALUE ADD on your site. The commodity beneath offers lots of suggestions.
Don from AffiliateWatcher offers a account of affidavit why he thinks BANS are accepting del-isted, suggestions about what you can do to break in the serps and offers some alternatives to BANS.
Will Google Deliver The Death Blow For BANS Sites?
I’m animadversion on copse here. If you bethink appropriate from my antecedent Body A Niche Store Review, my ambition was to body 100 BANS sites. Now I’m thanking my advantageous stars that I accept AMADD (Affiliate Marketing Attention Deficit Disorder) and alone fabricated it to 30 sites afore I absent focus and went off accomplishing something else.
My Theory On Why Google Hasn’t De-Indexed All BANS Sites
Even as far aback as if I bought the Body A Niche Store program, there was allocution about Google award the brand of all the accepted BANS templates and possibly chastening them. It seems this bird has appear home to roost. From the start, actuality is what I did to try and accomplish my BANS sites different from all the added cookie cutter BANS sites.”

His title, not mine!
However, the advice beneath could accept you architecture landing pages with Zen-like focus and ability in no time.
I just apparent this 10 allotment adviser to landing page architecture and enhancement accounting by Dave Martinez over at PPC Fool. It contains some abundant basal advice if you are just starting to apprentice PPC marketing, some acceptable reminders for the accomplished PPCers and even a brace nougats for PPC pros.
Below are links to anniversary day’s lesson, in case you just wish to jump to the advice you’re absorbed in.
10 Days to a Zen-like Landing Page Design - Your Keywords - Day1
Make it Personal - Day 2
Building Credibility - Day 3
Call to Action - Day 4
Outbound Links - Day 5
Masking Links - Day 6
Standard Links - Day 7
Updated Content - Day 8
Visitor Trust - Day 9
Heat Maps - Day 10

This is a bedfellow column from Rae Hoffman of Sugarrae.com.

A contempo new appoint had a few questions about associate business afterwards her aboriginal few weeks on the job and back they’re questions I apprehend frequently from new hires, I asked Linda if she ability accept a use for some FAQ’s aimed at new affiliates. Obviously, her acknowledgment was yes. Below is a advertisement of the a lot of accepted questions I get with my answers to them. My ambition is to explain things so they can be calmly accepted by anyone not accustomed with the ins and outs of affiliate marketing.

What is affiliate marketing?
Affiliate business boils down to one basal activity - paying an online administrator (someone who owns and operates a website) a agency for apropos cartage or barter or sales (which accomplishments are paid for are bent by the merchant) to a accommodating merchant’s website. To put it even simpler terms, associate marketers are basically salespeople who don’t in fact plan for the aggregation they accomplish sales for and alone get paid in commissions.

How abundant can anyone accomplish with associate marketing?

It all depends. The honest acknowledgment is, it depends on you. I apprehend about (sorry, can’t bethink where) that something like 90% of affiliates will never accomplish added than 500 dollars with associate programs. While I can’t say for abiding if that’s true, I can acquaint you that the 80/20 rule, at minimum, absolutely applies in associate marketing. That said, associate business can be acutely advantageous for those who do it well.

Earning at atomic an boilerplate assets is actual accepted for the “20″ that do able-bodied in AM. A six amount assets per year for an associate banker is not advised “all-star” and earning a top six amount assets (aka, one that starts with a amount college than 1 or 2) is not exceptional of. While earning a abounding time assets is absolutely the barring and not the rule, there is annihilation preventing you from getting an barring except for arduous drive, alertness to learn, harder plan (and a bit of talent).

What are the a lot of advantageous associate arenas?

Years ago, the associate industry had a “big three” that were advised the big daddy’s of associate revenue; porn, pills and bank (which some humorously referred to as “PPC”). Nowadays, the developed industry is saturated with chargeless agency to “get the goods”, the pills industry is no best a “gray area” in the eyes of the law and the bank industry took a big hit acknowledgment to some U.S. Legislation.

That said, there are still industries accepted for accouterment big revenues if you can rank for the amount keywords aural them. Finance (credit cards, payday loans, insurance, etc.) and telecommunications (cell phones, VoIP, etc.) are two such industries. For me, “lucrative” is all about the ROI. For instance, a website authoritative $2,000 a ages would not be advised a “big acquirement site” by any means.

However, if that website can acquire $2,000 a ages while acute 20 hours to set it up and 4 hours a year to advance it, it ends up earning about $1000 dollars an hour in its aboriginal year and $6000 dollars per hour in consecutive years. While the site’s balance aren’t “lucrative” in a face amount sense, they are in an ROI sense.

The best activity in my eyes is to body sites in both advantageous arenas and advantageous ROI sectors.

What is the aberration amid CPA, CPS, CPL and CPC?

All of these agreement accredit to how the merchant runs their program. Merchants pay their associate marketers on either a CPA, CPS, CPL and CPC basis. CPA, CPS and CPL are actual agnate to one another, while CPC stands out a bit:

CPA stands for Amount Per Activity (and depending on the program, ability aswell be referred to as Amount Per Acquisition). CPA is all encompassing and it artlessly agency the merchant pays you for what is pre-defines as a adapted action. That activity may be a lead, a sale, a bang or whatever added activity the merchant pre-defines.

CPS stands for Amount Per Sale. And that is absolutely what it sounds like. With CPS programs the associate is alone paid for the cartage that in fact buys, behindhand of how abundant cartage they in fact send. If you forward 100 humans and 5 of them accomplish a purchase, you will be paid on those five. If you forward 100 humans and none of them buy, again you won’t get paid any of them.

CPL stands for Amount Per Advance (PPL, or Pay Per Lead, is aswell acclimated in this realm. It artlessly agency the associate is paid per advance instead of apropos to the merchant alone accepting to pay a amount per lead). Basically, CPL is usually acclimated in instances area the merchant may or may not about-face down anyone who wants their artefact (a acclaim agenda for instance) or area the merchant pays for a advance they again will attack to about-face into a chump themselves (a commitment account assurance up for instance). CPL programs usually ascertain a advance as anyone who fills out their advance anatomy with accurate advice and is a “qualified lead” (meaning they accommodated accepted client belief as far as the merchant is concerned). Their payout is aswell about beneath than CPS or CPA programs in the aforementioned space, but the conversions for the associate are aswell easier to get.

CPC can angle for two abstracted things. The aboriginal is Amount Per Conversion, which is artlessly addition way of adage CPA. The additional stands for Amount Per Click. Way aback in the day, you could get paid for sending traffic, behindhand of whether or not in converted, to some associate affairs merchants. Now a canicule though, getting paid for clicks you forward behindhand of their about-face is usually alone begin in contextual advertising.

How do you find affiliate programs?
Every marketer is going to have a different method. For newer affiliates, I’d recommend staying within the bigger affiliate networks (Commission Junction, Linkshare, Shareasale, Pepperjam Network, etc) at first. The bigger networks will make sure the proper tax forms are filed and that checks are issued on a regular basis.
A lot of seasoned affiliate marketers like what are commonly referred to as “indie programs” (which stands for independent, meaning it is run by the merchant themselves). You can use a search engine to run searches for “[brand or store you like here] affiliate program” or “[brand or store you like here] affiliate” or “[generic item here] affiliate program” or “[generic item here] affiliate” to find indie programs in your arena.
The problem with indie programs for new affiliate marketers is that unless you know what to look for (and what should throw up red flags) in an affiliate program’s offerings, you could get taken for a ride. Additionally, unless you know another affiliate utilizing the indie program, it means possibly taking chances on actually receiving a check. Neither of these are chances most brand new affiliates want to take.
The advantage to using an indie program and assuming the above risks (and why a lot of seasoned affiliates prefer them) is that it cuts out the “middle man” (which is essentially what the big networks are) and means that the commission a merchant using a network has to pay to the network can instead be passed on to you.
Is a multi-tier program like a pyramid scheme?
No. Typically in a pyramid scheme, you make your money primarily from the cost someone pays to sign up or join the program. So, the scheme will charge 500 dollars to join the business and the person who signs them up gets a commission from their sign up fee. The new sign up will then need to do the same to recoup their money. There may be an actual “product” but those in the “know” don’t sell the product and simply sell folks on the “opportunity” to get the commissions from sign ups.
In a multi-tier affiliate program, you make money whenever an affiliate you referred to the program (who is then placed one level (aka tier) under you) makes a sale. Since there is no cost to sign up with (legit) affiliate programs, the only way you can make money from sub affiliates (what affiliates under you are called) is if they actually make money first.
How do you choose which affiliate program to work with?
Let’s assume that you’ve found a few affiliate programs offering products that would work with your audience. How do you decide which one to use? Whichever one offers the most commission right? Wrong.
Just because an affiliate program offers the highest commissions doesn’t mean that they are definitely the merchant you make the most money with. For example:
Merchant A pays $20 per sale
Merchant B pays $30 per sale
At face value, merchant B looks like the clear winner. But then you contact both merchants and find out that Merchant A has a 4 percent conversion rate on their main site while Merchant B has a 1 percent conversion rate. Let’s say you send 3000 people to both websites. Assuming the typical conversions:
Merchant A converts 4% of those 3000 visitors, or 120 of them, into sales. At $20 commission per sale, your check will be for $2400.
Merchant B converts 1% of those 3000 visitors, or 30 of them, into sales. At $30 dollars commission per sale, your check will be for $900.
So, in the above example, even though Merchant B pays $10 more per sale, you made $1500 dollars more with Merchant A because they had a better conversion rate.
When comparing merchants to decide which affiliate program to use, I usually look at base commissions combined with conversion rates of their main website (some affiliate programs won’t give out this info, some will - if they won’t give it to you, you’ll have to test it yourself) as well as linking options (if one merchant allows you to create links to specific products and another only has links to main category pages, the first makes it much easier to pre-sell leads).
Rae Hoffman is a veteran affiliate marketer, online marketing consultant, industry speaker and the owner of the often controversial Sugarrae Marketing blog.
For more affiliate marketing insight you can subscribe to her mailing list, see her speak at Affiliate Summit West or follow her on Twitter (warning: contains very colorful language).

Merchants, do you accept any adherence toolbar affiliates or toolbar affiliates of any affectionate in your program? Do you apperceive how they plan and how they can abnormally appulse your basal line??? Affiliates, do you accept the appulse toolbar affiliates can accept on your revenue? At the hotlink below, Scott Jangro is traveling to appearance you in real-time absolutely how toolbar affiliates acquire agency for sales they should not be accepting acclaim for.

In simple terms, adherence toolbars INJECT themselves into the average of a transaction that was already destined to yield place, again they get acclaim for a agency they did not acquire - either from the applicable associate that collection the auction or from the merchant’s own business efforts.

Scenario: An associate does PPC and drives a client to merchant.com. When the company buys, they deserve the agency right? Well if that company has a adherence toolbar installed - AFTER the aboriginal associate auspiciously gets the company to the merchant, an active on the apparatus bar about says bang actuality to accord X%. If the chump clicks, because they wish to accord to their alms or school, assumption what? The adherence website plants a cookie and gets the auction that appropriately belonged to the aboriginal associate - a company that associate PAID PPC dollars to get! Even if the associate didn’t do PPC, they paid claret diaphoresis and tears to body their website and did SEO, wrote an commodity or did some added blazon of business to allure that company AND got them to bang through.

Merchants, the aforementioned affair happens with absolute sales. YOU pay PPC $ to get the chump or the chump does a absolute type-in. YOU got the chump directly. Again the adherence site’s toolbar injects themselves into a transaction you would accept had anyhow and already paid to get through PPC or added marketing. You’ll pay them a agency for a auction that was already castigation to activate with.

There’s a lot added to it and it helps to see the toolbar action play out in absolute time. Due in part, I’m abiding to the One Cause Toolbar affair (see below) Scott Jangro is accomplishing a alternation area he will appearance you in absolute time absolutely what happens. He will explain in abundant bigger detail than I can, the abstruse aspects of how it all works. Here’s his addition to the alternation he’s about to start.

Loyalty Affiliate Toolbars Keep on Keeping On, Do We Care?

Below is Scott’s recent post about the One Cause toolbar which has been shown to actively overwrite affiliate cookies AND is owned by Rakuten the company that owns the Linkshare affiliate network. Important to note this does not just affect Linkshare affiliates, but the toolbar is overwriting CJ and other affiliate network cookies as well. It’s a big issue and one you need to head over to Scott’s blog to check out. Affiliate Marketing Takes a Big Step Back to 2002

Well BlogWorld has appear and gone and I almost even had time to apprehension it was on. There were a brace acceptable console discussions ambidextrous with associate marketing, so I anticipation I’d accumulate some links to blogs & videos of those two sessions. Dig in and you’ll acquisition some absolute gems.

Affiliate Business Secrets for Bloggers - Speakers: Mike Allen, Shawn Collins and Tim Jones

Making Money Online with a Blog - Speakers: John Chow, Brian Clark, Zac Johnson, Darren Rowse, Jeremy Schoemaker (ShoeMoney), Mod: Jim Kukral

Affiliate Marketing Secrets for Bloggers VIDEO Shawn’s video of the session.
Blog World Expo 2008 - Making Money Online with a Blog - recap - Great overview from Jamie Birch at Revenews.
Top Affiliates Share Their Money Making Secrets at BlogWorld - WidgetBucks Blog
BlogWorld Vegas: Affiliate Marketing Secrets for Blogger - StartupWhisperer
BlogWorld Vegas: How To Make Money On Your Blog - StartupWhisperer
Making Money Online With a Blog: Session One - SparkPlugging Videos
Super Blogger Panel at Blog World - Zac Johnson

Kellie Stevens from AffiliateFairPlay.com has an important amend on a proposed adjustment that has been accomplished in chic activity lawsuits adjoin ValueClick/CJ brought by advertisers and publishers endure year. I blogged about it here, if you’d like accomplishments data on the case.

Kellie letters that VCLK/CJ denies the allegations but agrees to a $1 Million adjustment which will be breach 30/70 with advertisers/publishers.

More chiefly in my opinion, the aggregation aswell agrees to apparatus all-encompassing enhancements in detection, advertisement and blockage of third affair software or adware that armament or hijacks clicks on CJ.

Additionally the adjustment includes an absolute analysis of CJ’s Network Quality practices and recommendations for improvement. Kellie has a absolute column with all the data and copies of the acknowledged docs.

Proposed Settlement In ValueClick/CJ Adware Class Action Lawsuit

Affiliates - You Know it’s Friday the 13th When…

#1 The merchant that arrive you to accompany their affairs yesterday… auto-declines you if you accompany today.

#2 You analysis your PPC attack and see your new keywords are affairs clicks like crazy. Then you ascertain the merchant’s landing page has been traveling to a 404 all day.

#3 That hot little alcove Indie affairs you’ve been cashing in on, because added affiliates haven’t begin it yet… shows up on CJ.

.

#4 The associate network’s links are all down but they acquaint you “don’t anguish tracking has not been affected.”

#5 The associate administrator calls to acquaint you congrats you won the contest! You get the newsletter that goes out to 2,000 added affiliates, afraid to see your 1st name, endure antecedent in lights. Instead you see… “and the 1st abode cost for accomplished sales aggregate goes to yourmainaffiliatesite.com”

#6 You get a recruiting email that says “after anxiously reviewing your site, we feel our penis amplification articles would be a abundant fit.” Your website is a plan at home Mom blog.

#7 You alpha the day off aflame because you fabricated 3 sales off a cast new link. They anon get reversed. You acquisition out the merchant’s tech best up your cookie by blow and was just authoritative some analysis purchases.

#8 You assuredly acquisition that artefact you’ve been searching for that has a top paying associate program. BUT there is a big RED 800#. You email the associate administrator to ask about buzz tracking and the AM says “what’s buzz tracking?”

#9 You get an email adage a merchant is bottomward you for inactivity… but you alone abutting 2 weeks ago and just got all their links up today.

#10 You accompany a affairs that touts a baby abject but says cool affiliates can accomplish abundant more. After you accompany you acquisition out the 1st bang is for 20,000 in sales and to get the top bank payouts all you charge to advertise is 100,000 units.

#11 You absorb an hour aggravating to cull a datafeed abounding with bags of products… alone to acquisition out it has alone 2 categories and no sub cats.

#12 That new merchant you just congenital a 30 page website around… adds Adsense to all their pages.

If you are a New York Associate - A abiding assurance it’s Friday the 13th???

#13 You get a bead apprehension today (Friday the 13th), adage it’s attendant to the 1st of June and none of your commissions this ages will be paid.

New associate managers - let this be a assignment in what NOT to do to your affiliates.

Affiliates: Can you relate? Got any added clueless merchant stories?

Any added “Bad Luck Friday the 13th” scenarios?

ADD YOURS BELOW

The Performance Marketing Alliance is a new able associate business affiliation that is currently in the analysis and accumulation stage. This continued bare alignment will be committed to bringing afterimage and believability to the achievement business industry. The organizers accept talked with over 40 industry leaders over the accomplished few weeks to actuate if there was an absorption in basic a able association. The responses were absolutely YES!

There has been allocution about starting an industry affiliation over the years and abundant apocryphal starts accept been made. The botheration IMHO is that no one was accommodating or able to put in the money, time and assets to get the alignment started. That’s afflicted now that Anik Singal has taken it aloft himself to accounts the launch. The accumulation appearance is getting sponsored by Affiliate Classroom and spearheaded by Rebecca Madigan who was assassin by Anik to plan full-time on accepting all the background done that it takes to alpha and able association. Prior to abutting Affiliate Classroom, Rebecca was administrator of artefact administration and solutions business administrator at CJ. Rebecca just emailed me:

“We accept a lot to do yet to get this started. There is a accomplished antithesis amid acquisition abundant ascribe and abutment from the industry, and accepting absorption by demography action. While we abide to accost acknowledgment from a ample abject of achievement business professionals, we’re aswell affective advanced with the choice of a accumulation advising board, and a alarm for volunteers for alive groups who will advance authoritative and action recommendations that the advising lath will approve.

To acquaint our efforts and clue our progress, we’ve started a website at performancemarketingalliance.com. There are links to absorption surveys on this site, so amuse advanced this URL on to all your achievement business accompany and colleagues. We will charge the abutment of as abundant of the associate association as we can muster, and we’ll be acknowledged by affair the needs of the industry and alone members.

Thanks to those who accept already contributed their thoughts and ideas, and I achievement we can calculation on your advice and support. Make your voice heard and let them know what you want out of the Performance Marketing Alliance. This is YOUR association!

Here is information about some of the industry leaders that are driving the launch phase.




There is an absorption analysis for affiliates, one for merchants and addition analysis for Agencies, Consultants, Networks, and Solutions Providers.

Zac Johnson has a present for you. He offers some acceptable advice about associate PPC landing pages and will even accord you a nice basal landing page arrangement - FREE!

Create Killer Landing Pages - Free Template

I acclaim accepting cable to BoxedArt for all your landing page cartoon needs. I abutting and am afraid by the ability and abundance of downloads which include: HTML and CSS templates, newsletter templates, bare banderole sets, artefact boxes, beam animation, icons and more. But abounding of the newsletter, advertisement or even postcard templates are absolute for axis into a landing page with just a few tweaks. Here’s a quick collage I aerated up over the Holidays just to appearance the ability of sales cartoon they have.

Some day if I get time I wish do actualize a collage of BoxedArt clear examples that would plan for a array of associate and CPA offers. Until again just arch over and use the seek affection or browse by class to see aggregate they offer.

Wanted to let you guys apperceive about a new Software that launched endure week. If you are datafeed associate OR accept capital to use the CJ API but don’t apperceive how OR you artlessly wish a fast, simple way to body a alcove abundance abounding with bags of online writing - again yield a peek.

With the Associate Mashup Abundance you can bound body a alcove abundance by affairs absolute online writing from CJ application the CJ API. (No added blowzy datafeeds) The Software aswell has keyword-targeted Youtube and Ebay integration. Additionally you can add changeless pages for online writing or added advice to actualize different content, spider aliment and to access relevancy.

Everyone is accustomed with the BANS (Build a Alcove Store) concept, right? You body a abundance based on keywords you baddest and it pulls from accordant eBay auctions. Well now you can do the aforementioned thing, but get a % of the abounding retail amount from CJ merchants, instead of alone accepting a % of eBay’s arrangement fee. Plus abounding CJ merchants accept 90 or 120 canicule accolade compared to eBay’s 7 day cookie.

Other appearance I like about Associate Mashup Store:

.: Self hosted on your server - You get abounding CJ agency

.: No advancing fees - Absolute amount of stores

.: Pulls appropriate offers - creates a specials page on your website for arrangement shoppers

.: Includes several basal templates but is adequately simple to customize

.: Automatically pulls website searches & creates a accepted searches KW account (great spider aliment based on user generated searches for hot online writing you may not even apperceive about.)

I’ve been talking with Paul Heger, the developer for the accomplished anniversary and asked him to add some screenshots and a video of the backend so affiliates can see how they body and adapt the store. He got them done aural a day and addressed some of the questions I had in his FAQ, so now I feel the advice is a little added complete.

Go checkout the Affiliate Mashup Store video and look at the sample sites. The web site, samples sites and the script are nothing fancy, so don’t expect a slick presentation. It’s actually pretty raw, however what the script can do looks pretty dynamic!

If you like what you see, come back to read about how Paul got some home cinema product key words listed on the front page of Google in 5 Days from a brand new site he built with the script. Paul writes:

“There are a couple of important points here. 1) The site has only been live for less than a week, and I spent a total of maybe an hour promoting it (by way of linking from a few of my blogs and creating a Squidoo lens, nothing spectacular). And 2) Many of the search terms which are getting ranked are new to me… by which I mean the site is basically generating its own keywords. I don’t know what a Panasonic SCPTX50 is, but at least four people have visited my site looking for one.

And the way the script operates is that any search term entered into the site’s search box gets an automatic permanent link. It’s self-perpetuating. Plus, because it grabs news feeds on the fly, the chances are high that the very latest cutting edge gadgets will appear on the site, along with ebay and adsense links for them. So you’re likely to be way ahead of your competitors in terms of ranking for new products.”

Let us know what you think of the Affiliate Mashup Store and if you try it, let us know how easy it was - maybe even show us your new site.

NOTE: Since I am not an affiliate I have not tried this script, so this is not a review per se, simply passing on the info. Paul and this script came highly recommended by one of the top CPA affiliates, who I know and trust. Plus I’ve asked Paul numerous questions and made recommendations that he always responded to right away and had implemented the very next day. So if I were an affiliate, knowing everything I know, I would buy this script.

The appropriate bedfellow on Thursday’s Associate Business Insider radio appearance will be Rebecca Madigan. Rebecca was aforetime administrator of artefact administration at CJ and was afresh assassin by Anik Singal of Associate Classroom to do analysis and analysis on basic an associate business association.

Host Linda Woods and Rebecca will be discussing the charge for an industry association, what’s accepting done, what it could attending like, what timeframe is accepting discussed, what issues it ability cover, who is complex so far and how you can get added involved.

This is a abundant bare alignment which has been discussed abundant times in the past, but never got off the ground. The charge for an affiliation has been accepting a lot added absorption afresh a part of industry leaders, abnormally in ablaze of the NY legislation. Although it would yield too continued to anatomy an affiliation to appulse the June 1 NY deadline, this bearings acutely shows why we should accept organized one continued ago and it could advice with added tax or aldermanic issues that affect our industry, down the road.

UPDATE: If you missed the show here is a link to the podcast so you can listen anytime. Forming a Performance Marketing Alliance
Affiliate Marketing Insider is broadcast at Noon Pacific (3 PM Eastern) every Thursday on WebmasterRadio.fm. Listen to some of the past shows in the archives here.

一，WinSock简介
Socket（套接字）最初是由加利福尼亚大学Berkeley（伯克利）分校为UNIX操作系统开发的网络通信接口，随着UNIX的广泛使用，Socket成为当前最流行的网络通信应用程序接口之一。20世纪90年代初，由Sun Microsystems,JSB,FTP software,Microdyne和Microsoft等几家公司共同定制了一套标准，即Windows Socket规范，简称WinSock。

VB编写网络程序主要有两种方式：1.winsock控件 2.winsockAPI

二，WinSock控件的使用
1.WinSock控件的主要属性
a.Protocol属性
通过Protocol属性可以设置WinSock控件连接远程计算机使用的协议。可选的协议是TCP和UDP对应的VB的常量分别是sckTCPProtocol和sckUDPProtocol，Winsock控件默认协议是TCP。注意：虽然可以在运行时设置协议，但必须在连接未建立或断开连接后。

b.SocketHandle属性
SocketHandle返回当前socket连接的句柄，这是只读属性。

c.RemoteHostIP属性
RemoteHostIP属性返回远程计算机的IP地址。在客户端，当使用了控件的Connect方法后，远程计算机的IP地址就赋给了RemoteHostIP属性，而在服务器端，当ConnectRequest事件后，远程计算机（客户端）的IP地址就赋给了这个属性。如果使用的是UDP协议那么当DataArrival事件后，发送UDP报文的计算机的IP才赋给了这个属性。

d.ByteReceived属性
返回当前接收缓冲区中的字节数

e.State属性
返回WinSock控件当前的状态

常数 值 描述
sckClosed 0 缺省值，关闭。
SckOpen 1 打开。
SckListening 2 侦听
sckConnectionPending 3 连接挂起
sckResolvingHost 4 识别主机。
sckHostResolved 5 已识别主机
sckConnecting 6 正在连接。
sckConnected 7 已连接。
sckClosing 8 同级人员正在关闭连接。
sckError 9 　　错误


2.WinSock主要方法
a.Bind方法
用Bind方法可以把一个端口号固定为本控件使用，使得别的应用程序不能再使用这个端口。

b.Listen方法
Listen方法只在使用TCP协议时有用。它将应用程序置于监听检测状态。

c.Connect方法
当本地计算机希望和远程计算机建立连接时，就可以调用Connect方法。
Connect方法调用的规范为：
Connect RemoteHost,RemotePort

d.Accept方法
当服务器接收到客户端的连接请求后，服务器有权决定是否接受客户端的请求。

e.SendData方法
当连接建立后，要发送数据就可以调用SendData方法，该方法只有一个参数，就是要发送的数据。

f.GetData方法
当本地计算机接收到远程计算机的数据时，数据存放在缓冲区中，要从缓冲区中取出数据，可以使用GetData方法。GetData方法调用规范如下：
GetData data,[type,][maxLen]
它从缓冲区中取得最长为maxLen的数据，并以type类型存放在data中，GetData取得数据后，就把相应的缓冲区清空。

g.PeekData方法
和GetData方法类似，但PeekData在取得数据后并不把缓冲区清空。


3.Winsock控件主要事件

a.ConnectRequest事件
当本地计算机接收到远程计算机发送的连接请求时，控件的ConnectRequest事件将会被触发。

b.SendProgress事件
当一端的计算机正在向另一端的计算机发送数据时，SendProgress事件将被触发。SendProgress事件记录了当前状态下已发送的字节数和剩余字节数。

c.SendComplete事件
当所有数据发送完成时，被触发。

d.DataArrival事件
当建立连接后，接受到了新数据就会触发这个事件。注意：如果在接受到新数据前，缓冲区中非空，就不会触发这个事件。

e.Error事件
当在工作中发生任何错误都会触发这个事件。

例子见附件



三，WinSockAPI的使用

1.WSAStartup 函数

为了在你的应用程序当中调用任何一个Winsock API 函数，首先第一件事情你就是必须通过WSAStartup函数完成对Winsock 服务的初始化，因此需要调用WSAStartup函数。

Declare Function WSAStartup Lib "ws2_32.dll" _
(ByVal wVersionRequired As Long, lpWSAData As WSAData) As Long

这个函数有两个参数： wVersionRequired 和 lpWSAData。wVersionRequired 参数定义Windows Sockets 提供能使用的最高版本，它的高位字节定义的是次版本号，低位字节定义的是主版本号。下面的2个Winsock版本在VB中使用的例子：

初始化1.1版本

lngRetVal = WSAStartup(&H101, udtWinsockData)


初始化2.2版本

lngRetVal = WSAStartup(&H202, udtWinsockData)


第二个参数是WSADATA 的数据结构 ，它是接收Windows Sockets 执行时的数据。

Type WSAData
wVersion As Integer
wHighVersion As Integer
szDescription As String * WSADESCRIPTION_LEN
szSystemStatus As String * WSASYS_STATUS_LEN
iMaxSockets As Integer
iMaxUdpDg As Integer
lpVendorInfo As Long
End Type

数据成员的描述在下表中：

Field 描述
wVersion Windows Sockets 版本信息。
wHighVersion 通过加载库文件得到的最高的支持Winsock 的版本，
它通常和wVersion值相同。
szDescription Windows Sockets 执行时的详细描述
szSystemStatus 包含了相关的状态和配置的信息
iMaxSockets 表示同时打开的socket最大数，为0表示没有限制。
iMaxUdpDg 表示同时打开的数据报最大数，为0表示没有限制。
lpVendorInfo 厂商指定信息预留

在Winsock的1.1和2.2版本中没有lpVendorInfo的返回值。因为winsock 2支持多个传输协议，所以iMaxSockets 和iMaxUdpDg只能在仅支持TCP/TP的winsock1.1中使用。为了在Winsock 2中获得这些值，你可以使用WSAEnumProtocols 函数。

如果成功或者返回一个错误代码，则函数返回 0。

错误代码 含义
WSASYSNOTREADY 指出网络没有为传输准备好。
WSAVERNOTSUPPORTED 当前的WinSock实现不支持应用程序指定的Windows Sockets规范版本
WSAEINPROGRESS 一个阻塞WinSock调用正在进行
WSAEPROCLIM 请求的协议没有在系统中配置或没有支持它的实现存在。
WSAEFAULT lpWSAData 不是有效的指针



2.WSACleanup 函数

每次调用了WSAStartup函数，你都需要调用WSACleanup函数，通知系统来卸载库文件及清除已分配的资源，这个函数十分简单，没有任何参数：

Declare Function WSACleanup Lib "ws2_32.dll" () As Long


3.建立Socket函数

Declare Function socket Lib "ws2_32.dll" (ByVal af As Long, _
ByVal s_type As Long,
ByVal Protocol As Long) As Long

函数有3个参数定义建立何种socket，三个参数分别是：
Argument Description Enum Type
af Address family specification. AddressFamily
s_type Type specification for the new socket. SocketType
Protocol Protocol to be used with the socket SocketProtocol
that is specific to the indicated address
family.

AddressFamily:
AF_UNSPEC = 0 '/* unspecified */
AF_UNIX = 1 '/* local to host (pipes, portals) */
AF_INET = 2 '/* internetwork: UDP, TCP, etc. */
AF_IMPLINK = 3 '/* arpanet imp addresses */
AF_PUP = 4 '/* pup protocols: e.g. BSP */
AF_CHAOS = 5 '/* mit CHAOS protocols */
AF_NS = 6 '/* XEROX NS protocols */
AF_IPX = AF_NS '/* IPX protocols: IPX, SPX, etc. */
AF_ISO = 7 '/* ISO protocols */
AF_OSI = AF_ISO '/* OSI is ISO */
AF_ECMA = 8 '/* european computer manufacturers */
AF_DATAKIT = 9 '/* datakit protocols */
AF_CCITT = 10 '/* CCITT protocols, X.25 etc */
AF_SNA = 11 '/* IBM SNA */
AF_DECnet = 12 '/* DECnet */
AF_DLI = 13 '/* Direct data link interface */
AF_LAT = 14 '/* LAT */
AF_HYLINK = 15 '/* NSC Hyperchannel */
AF_APPLETALK = 16 '/* AppleTalk */
AF_NETBIOS = 17 '/* NetBios-style addresses */
AF_VOICEVIEW = 18 '/* VoiceView */
AF_FIREFOX = 19 '/* Protocols from Firefox */
AF_UNKNOWN1 = 20 '/* Somebody is using this! */
AF_BAN = 21 '/* Banyan */
AF_ATM = 22 '/* Native ATM Services */
AF_INET6 = 23 '/* Internetwork Version 6 */
AF_CLUSTER = 24 '/* Microsoft Wolfpack */
AF_12844 = 25 '/* IEEE 1284.4 WG AF */
AF_MAX = 26

Socket types:
SOCK_STREAM = 1 ' /* stream socket */
SOCK_DGRAM = 2 ' /* datagram socket */
SOCK_RAW = 3 ' /* raw-protocol interface */
SOCK_RDM = 4 ' /* reliably-delivered message */
SOCK_SEQPACKET = 5 ' /* sequenced packet stream */

Protocols:
IPPROTO_IP = 0 '/* dummy for IP */
IPPROTO_ICMP = 1 '/* control message protocol */
IPPROTO_IGMP = 2 '/* internet group management protocol */
IPPROTO_GGP = 3 '/* gateway^2 (deprecated) */
IPPROTO_TCP = 6 '/* tcp */
IPPROTO_PUP = 12 '/* pup */
IPPROTO_UDP = 17 '/* user datagram protocol */
IPPROTO_IDP = 22 '/* xns idp */
IPPROTO_ND = 77 '/* UNOFFICIAL net disk proto */
IPPROTO_RAW = 255 '/* raw IP packet */
IPPROTO_MAX = 256


该函数可以建立使用特定协议的网络套接字，例如对于UDP协议可以这样写：
s=socket(AF_INET, SOCK_DGRAM, IPPROTO_UDP)
s=socket(AF_INET, SOCK_STREAM, IPPROTO_TCP)



4.关闭Socket函数

Declare Function closesocket Lib "ws2_32.dll" (ByVal s As Long) As Long

函数有一个参数为建立socket时的Handle




5.连接函数

Declare Function connect Lib "ws2_32.dll" (ByVal s As Long, _
ByRef name As sockaddr_in, _
ByVal namelen As Long) As Long

参数

s 连接的socket句柄。

name 建立连接的地址。

namelen 连接地址的长度。

返回值

成功时返回0。否则返回SOCKET_ERROR以及一个对应的错误号 Err.LastDllError。

显然在调用这个函数时我们需要知道socket句柄，将连接的电脑的端口号和主机名称（或主机IP地址）。我们知道Winsock 控件的Connect方法依靠两个变量：RemoteHost 和RemotePort。此方法不需要socket句柄，因其已经被封装在COM对象中。你也许认为connect函数应该也接受相同的变量设置，然而，事实并非如此。connect函数的主机地址和端口号的传送是依靠 sockaddr_in 结构。

Public Type sockaddr_in
sin_family As Integer
sin_port As Integer
sin_addr As Long
sin_zero(1 To 8) As Byte
End Type




6.套接字帮定函数

Declare Function bind Lib "ws2_32.dll" (ByVal s As Long, _
ByRef name As sockaddr_in, _
ByRef namelen As Long) As Long



s是使用Socket函数创建好的套接字，name指向描述通信对象的结构体的指针，namelen是该结构的长度。该结

构体中的分量包括：
IP地址：对应name.sin_addr.s_addr

端口号：对应name.sin_port
端口号用于表示同一台计算机上不同的进程（即应用程序），其分配方法有两种：
第一种分配方法是，进程让系统为套接字自动分配一端口号，这只要在调用bind前将端口号指定为0即可。由系统自动分配的端口号位于1024~5000之间，而1~1023之间的任一TCP或UDP端口都是保留的，系统不允许任一进程使用保留端口，除非其有效用户ID是零（即超级用户）。
第二种分配方法是，进程为套接字指定一特定端口。这对于需要给套接字分配一众所周知的端口的服务器是很有用的。指定范围在1024~65536之间。

地址类型：对应name.sin_family，一般都赋成AF_INET，表示是internet地址（即IP 地址）。IP地址通常使用点分表示法表示，但它事实上一个32位的长整数，这两者之间可通过inet_addr()函数转换。


7.套接字监听函数

Declare Function listen Lib "ws2_32.dll" (ByVal s As Long, ByVal backlog As Long) As Long

listen函数用来设定Socket为监听状态，这种状态表明Socket准备被连接了。注意，此函数一般在服务程序上使用，其中s是使用Socket函数创建好的套接字，backlog参数用于设定等待连接的客户端数。



8.接受连接请求

Declare Function accept Lib "ws2_32.dll" (ByVal s As Long, ByRef addr As sockaddr_in, _
ByRef addrlen As Long) As Long


服务端应用程序调用此函数来接受客户端Socket连接请求，accept()函数的返回值为一新的Socket，新Socket就可用来完成服务端和客户端之间的信息传递与接收，而原来Socket仍可以接受其他可户端的连接请求。



9.接收信息

Declare Function recv Lib "ws2_32.dll" (ByVal s As Long, _
ByRef buf As Any, _
ByVal buflen As Long, _
ByVal flags As Long) As Long


s 一个已连接的socket的识别符
buf 接受到的数据的缓冲区
len 缓冲区长度
flags 指定从哪调用的标识

第一个参数是socket的句柄-为socket函数返回值。那就是说：我们需要告诉recv函数，哪一个socket正访问函数。

第二个参数是:函数执行之后能装载一些数据的缓冲区。但它不是必须要有足够的长度接收Winsock缓冲区的所有数据，缓冲区的大小限制为8192 字节 (8 Kbytes)。因此如果Winsock缓冲区的数据的大小大于recv函数的缓冲区，你必需多次调用此函数，直到获取所有的数据。

如果应用程序定义缓冲区的长度，则recv函数必须知道缓冲区可以存放多少字节。第三个参数就是为了这个目的。

最后一个参数是可选的，今天我们不使用。该参数有两个选择标志: MSG_PEEK 和 MSG_OOB，用于改变函数的行为。

MSG_PEEK 从输入数据中取数。数据拷入缓冲区，但不从输入队列中移走。函数返回当前准备接收的字节数。
MSG_OOB 处理OOB（Out-of-band带外）数据。在网络上有两种类型的数据包，正常包和带外包。带外包可以通过检验一个TCP/IP包头的一个特定标志来决定。



10.发送信息

Declare Function send Lib "ws2_32.dll" (ByVal s As Long, _
ByRef buf As Any, _
ByVal buflen As Long, _
ByVal flags As Long) As Long


参数参看接收信息




四，服务器与客户机交互

目前最常用的方法是：服务程序在一个众所周知的地址（其中包括端口信息）监听对服务的请求，也就是说，服务进程一直处于休眠状态，直到一个客户对这个服务的地址提出了连接请求。这个时刻，服务程序被唤醒并对客户的请求作出适当的反应。注意，服务器与客户机之间的交互可以是面向连接的（基于流套接字），也可以是无连接的（基于数据报套接字）。


服务器

socket()
|
bind()
|
listen() 客户机
|
| socket()
| 建立连接 |
accept() <------------------------- connect()
| 请求数据 |
recv() <----------------------------- send()
| |
| 处理服务请求 |
| 应答数据 |
send() ------------------------------> recv()
| |
close() close()




五，其他

比较：WinSock控件
优点：使用简单，工作量小。
缺点：功能少仅支持TCP,UDP协议，需要WinSock控件（系统默认安装不带MSWINSCK.OCX文件）
适合于初学者
WinSockAPI
优点：功能强大，支持多种协议，使用灵活，WinSockAPI调用的wsock32.dll（28K）或ws2_32.dll（69K）为Windows系统自带函数库不必担心缺少文件。
缺点：使用复杂，编程量大，需要一定基础
适合于要求较高的网络程序