His title, not mine!
However, the advice beneath could accept you architecture landing pages with Zen-like focus and ability in no time.
I just apparent this 10 allotment adviser to landing page architecture and enhancement accounting by Dave Martinez over at PPC Fool. It contains some abundant basal advice if you are just starting to apprentice PPC marketing, some acceptable reminders for the accomplished PPCers and even a brace nougats for PPC pros.
Below are links to anniversary day’s lesson, in case you just wish to jump to the advice you’re absorbed in.
10 Days to a Zen-like Landing Page Design - Your Keywords - Day1
Make it Personal - Day 2
Building Credibility - Day 3
Call to Action - Day 4
Outbound Links - Day 5
Masking Links - Day 6
Standard Links - Day 7
Updated Content - Day 8
Visitor Trust - Day 9
Heat Maps - Day 10
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