There are some landing page superior account belief or incorrect assumptions that generally appear up. Brad Geddes attempts to bright them up over at Search Engine Land. I accent one that I generally apprehend which is “Google hates affiliates and associate landing pages can cull down your superior score”. Brad offers up a appealing acceptable acknowledgment to that one and addresses 8 added myths.
9 Myths of Landing Page Quality Score
Myth 6: Google hates affiliates
“False. The catechism affiliates should ask themselves is: “Was the user’s seek acquaintance fabricated bigger by visiting my page afore traveling to the merchant’s page?”. If you analysis several casework and appearance the allowances and appearance of anniversary account so that a searcher can accomplish a added abreast accommodation – again you’ve helped the seek process. If your page is just about a individual artefact and every individual hotlink from that page just goes to the aforementioned merchant page, again you’ve not added to the seek experience.
There are abounding aberrant associate sites that add to the seek experience. Google does not abhorrence affiliates. Google hates authoritative the seek action best for the user.”
Here are the other myths that are covered in the article.
Myth 1: My keyword has to be on the landing page
Myth 2: Adding a privacy policy will increase my quality score
Myth 3: My site is in Flash, so I can never have a good quality score
Myth 4: My page is all images. Load times are lowering my quality score
Myth 5: Adding an ‘about us’ page will increase my quality score
Myth 7: Microsites and dedicated landing pages no longer work
Myth 8: If my site doesn’t have a high Pagerank, I can’t get a good quality score
Myth 9: If I only have manufacturer descriptions, I will never have a good landing page quality score
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